From AI art to chatbots helping with content creation, spiritual entrepreneurs are embracing these powerful tools. But what happens when someone copies your AI-generated content, or when you unknowingly use something that’s not legally yours to share? With fast tech and fuzzy boundaries, a little legal clarity goes a long way.
What is AI-Generated Content?
AI-generated content is anything created with the help of artificial intelligence—from images and articles to logos and social media captions. Tools like ChatGPT, Midjourney, and Canva’s Magic Write are becoming everyday companions for business owners. But unlike traditional work you write, draw, or design by hand, AI creations are built from data, not your direct imagination.
AI-generated content sits in a grey legal zone that’s still catching up with tech. To make it even trickier, some platforms keep ownership over the outputs, so it’s worth checking the fine print in their terms and conditions.
Can You Own AI Content?
This is where things get a little tricky! In Australia (and many other countries), copyright law only protects work created by a human. If you click a button and the AI generates something entirely on its own, like an artwork or a caption, you might not legally own it, even if you ‘made’ it using the tool.
But don’t panic. If you add your own ideas, edits, or creative direction—like combining AI-generated pieces with your writing or graphic design—that human input matters. It can turn a basic AI output into something uniquely yours, and therefore protectable. Think of AI as a paintbrush, not the painter. The more creativity you pour in, the stronger your claim becomes.
What if Someone Steals My AI Content?
It’s becoming more common for people to reuse or repost AI-generated content without asking, especially in online spaces where boundaries can blur. If someone copies your work, you might be able to take legal action, but it depends on how much original input you added.
If it was a straight AI output with no real edits or intention, it’s harder to claim it as yours. But if you customised it, mixed in your own writing or design, or created something unique, that strengthens your position.
Even without court battles, there are ways to protect yourself: watermark your work, use branding consistently, and don’t be afraid to speak up. Integrity matters—and so does standing up for your creations.
What Can You Do To Protect Yourself? A few small steps can make a big difference:
• Add clear terms and conditions to your website or online offerings, especially if you share resources, meditations, or digital products.
• If you’re using AI tools, make sure you’re not copying someone else’s brand, vibe, or voice too closely.
• Register your unique assets—things like your logo, tagline, or course materials, so they’re officially yours.
• Always use contracts when collaborating, even if it’s with friends or within your spiritual circle.
If in doubt, seek legal advice or use affordable templates built for soul-led businesses. Spiritual businesses thrive on authenticity and trust, and that includes honouring creative work. Protecting your content is practical and a powerful way to honour your work. The digital world might be changing fast, but your rights (and your magic) still matter.
Roisin Featherstone is the Legal Practitioner Director of Featherstone & Associates. She is a trusted advisor to clients, offering a distinctive approach to legal services at the intersection of law, science, and entrepreneurship.
