If you’re thinking about starting a podcast for your business but aren’t sure if it’s worth the investment, Rose Davidson, a podcast consultant, breaks down the ROI of podcasting and how it can attract new customers. She also explains how podcasts can be used to repurpose other content and introduce your business to a new audience.
1. Podcasting has a healthy ROI and can attract new prospects.
2. Podcasting is a low-cost way to build trust with your audience.
3. Customers are listening to podcasts, so this is a fantastic opportunity to get your business in front of them.
4. You can use a podcast to give new life to other forms of content and introduce your business to a new audience.
Research tells us that:
There are more than 2,500,000 podcasts and over 48 million episodes worldwide (Podcast Insights, 2021) – what an awesome opportunity for you to get your business in front of people.
Let’s look at the 4 key reasons why business owners MUST have a podcast.
Podcasting has a healthy ROI
Something happens when you share information with your audience. Trust forms. If you’re giving away great information or entertainment to your listeners through this very intimate medium of podcasting and your audience finds that information useful or interesting or worthwhile, then they come back for more.
By sharing good information, freely, and by doing so without beating the audience over the head with a ‘hard sell’ message, you will build trust that will pay dividends later.
Your customers are listening
Over a third of SME owners are listening to podcasts. Nearly two-thirds of those people are listening to at least one podcast a week.
This is a fantastic opportunity for anyone in business. There’s a real opportunity to leverage the kudos you get from hosting a successful podcast – and that can be extremely good for business.
Attract new prospects
Having a podcast is an excellent platform to leverage those other forms of content, build on them, give them new life and introduce them to a whole new audience. That way you might well pick up new subscribers across your various platforms.
Low cost to start
Some podcasts have very slick sound production. Others have pretty much been recorded around a smartphone. No matter what level of investment has gone into producing a podcast, those with great content quickly find loyal audiences.
The fact is it doesn’t need to cost an arm and a leg to create a great podcast. Whether or not a podcast will be profitable for a business depends on the quality of content and how well it is promoted. I have helped many businesses create successful podcasts, and I offer a free 15-minute consultation to discuss how I can help you do the same.
Rose Davidson, a podcast consultant, is a one-woman army with an eye for creativity and compassion in all things and is the founder of an online experience creation service that helps business owners create unforgettable events. With over 35 years’ of administrative experience under her belt, she brings this passion to life through videos that give people more success at work or home – whichever way you need it!
Rose hosts her podcast ‘Talking with the Experts’ which features entrepreneurs talking about diverse topics including marketing strategies yet still focused primarily on business operations and entrepreneurship. With over 400 recorded episodes and recently ranked 17th in New Zealand and 84th in Australia for marketing podcasts in June 2022, Rose hopes to provide listeners with actionable advice and encouragement as they pursue their own entrepreneurial dreams.